Strategi Humas Perguruan Tinggi dalam Membangun Reputasi: Studi Alih Status IAIN Bengkulu menjadi UIN Fatmawati Sukarno Bengkulu

This study aims to determine the public relations branding strategy in case of transfer status from Bengkulu State Islamic Institute (IAIN Bengkulu) University Fatmawati Sukarno (UIN Bengkulu). We use qualitative data that produces form written or spoken words people and observed behaviour. The selection informants this used purposive sampling, which is information with certain considerations can provide maximum data. results stated an effort brand higher education followed vision, mission goals university, including IAIN UIN Bengkulu. has been carried out appropriate technology. Public publicity a by relations, publication documentation subdivision building reputation. reputation presenting on activities advantages through official media disseminate spreading news public.